In Malaysia, 60% of the population believes in Islam. In recent years, there has been a surge in demand for “moderate fashion” in Malaysia. The so-called “moderate fashion” refers to the concept of fashion specifically for Muslim women. And Malaysia is not the only country experiencing such a fashion storm. It is estimated that the global market value of “moderate fashion” reached about 230 billion U.S. dollars in 2014, and is expected to exceed 327 billion U.S. dollars by 2020. More and more Muslim women choose to cover their hair, and their demand for headscarves is increasing day by day.

In other Muslim-majority countries, many women also wear hijabs (headscarves) in response to the Quran’s instruction that men and women must “cover their bodies and restrain themselves”. When the headscarf became a religious symbol, it also began to become a fashion accessory. The growing demand for headscarf fashion by female Muslims has created a booming industry.

An important reason for the surge in demand for fashionable headscarves is that more conservative dressing trends have emerged in Muslim countries in the Middle East and South Asia. In the past 30 years, many Islamic countries have become increasingly conservative, and changes in doctrine have naturally projected onto the issue of women’s clothing.
Alia Khan of the Islamic Fashion Design Council believes: “This is about the return of traditional Islamic values.” The Islamic Fashion Design Council has 5,000 members and one-third of designers come from 40 different countries. Globally, Khan believes that “the demand for (moderate fashion) is huge.”

Turkey is the largest consumer market for Muslim fashion. The Indonesian market is also growing rapidly, and Indonesia also wants to become a world leader in the “moderate fashion” industry.


Post time: Oct-15-2021